When it comes to strong personal brands, great leaders understand the importance of relational skills.
One way to measure this is quantitatively; that’s why likes, follows and subscribes get so much attention. Ideally, these develop into strong relationships characterized by cooperation, collaboration and implementation, a true qualitative measure of brand strength.
How? Relational leaders have strong personal brands because their people feel valued and satisfied. Employees enjoy working for a leader who treats them like a partner, like an appreciated resource, which promotes a feeling of security. I see leaders who offer these kinds of relationships maintain a highly regarded brand.
Connect and Engage
You see, leaders with relational skills want to connect with and engage their people. This involves showing an interest in them, and seeking to understand their hopes and concerns. While it may appear to be organic, it is with intention and effort that we build relationships. Active listening is key.
Asking questions and actively listening demonstrates interest in others and signals that their thoughts are worth knowing. When this topic comes up with my coaching clients, we discuss the importance of being inclusive: asking for feedback from everyone at some point or another. You honor people by appreciating their ideas and solutions to problems.
A key factor is to be approachable and reasonable. If your people know they can come to you and build on a relationship, they will trust you and value your leadership. When employees are comfortable and satisfied with their leader, there are no limits to what they can accomplish.
Take a tip from great leaders with great personal brands: inspire your people with a positive, empowering approach. Delegate as much authority as their level can accommodate. Celebrate their victories.
What do you think? How do your relational skills impact your personal brand? I’d love to hear from you. You can call me at 561-582-6060, let’s talk. And as always, I can be reached here, or on LinkedIn.
