Leaders of every organization have the power to shape their corporate culture. The question is, how? Will they have a sustainable, positive impact?
Every company, without exception, has a culture. It determines how people act or work, what they believe or stand for and how they respond to pressures and challenges. Building and sustaining a strong group culture is one of the most misunderstood and elusive aspects of leadership in today’s business climate.
Perhaps this explains why some of the leaders I have encountered are disinterested in their own corporate culture. They have no desire to delve into an area that, for them, is mysterious and superfluous. Others recognize culture’s importance, but are too intimidated to tackle it. And then there are a few who attempt to craft a culture, but their unfamiliarity prevents them from taking prudent steps—and they may even make matters worse.
A Healthy Corporate Culture
A healthy corporate culture doesn’t happen in a vacuum. It’s based on constructive relationships and interactions. But humans, by nature, often fail to engage each other constructively. Selfish impulses and habits get in the way. Fears, stubborn beliefs, prejudices and pride also inhibit healthy group dynamics.
When this topic comes up with my coaching clients, we discuss the importance of a focused and deliberate approach to establish, nurture and grow a healthy culture. Leadership expert Daniel Coyle identifies three foundational skill sets or proficiencies in The Culture Code (Bantam Books, 2018). The principles are simple, but following them requires wisdom and empathy:
- Define the organization’s purpose. Values and goals must be shared so everyone is on the same page. A strong culture begins with unity and a common purpose.
- Foster mutual trust. Establishing a culture where people trust each other and their leader takes time, but it empowers people to excel.
- Create a sense of safety. People instinctively yearn for safety, security, a sense of belonging and a personal identity. Employees who feel safe engage wholeheartedly, without fear of reprisal or condemnation. Leaders must provide a consistently safe environment.
What do you think? How do you shape your corporate culture? Have you mastered these three proficiencies? You can call me at 561-582-6060, let’s talk. And as always, I can be reached here, or on LinkedIn.
