I’ve been writing about strengthening your personal brand with reputation and behavior. No matter how much we value authenticity, we can’t ignore that standards for appearances are shifting. Perhaps this is due, in part, to five generations in a workplace, more remote and virtual offices, and the influence of tech and creative organizations. Ironically, packaging matters.
We like to think that appointments, promotions and influence result from competency and merit. The reality is that visual impressions are powerful, and go a long way toward a positive personal brand. As a coach, I encounter this frequently in the organizations where I work.
To be sure, the most immediate visual impact comes from being well groomed and dressed well (appropriately). This shows an attention to detail and a sense of discipline, two traits that aid in competence, decision making and responsibility. People see a leader who attempts to look their best as someone who applies themselves and reaches for the best.
Leadership expert Dianna Booher, in her book Communicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done (Berrett-Koehler, 2017), suggests body language is another brand-related factor. How you carry yourself and respond to the many stimuli around you is part of your packaging. Staying in control of your emotions indicates internal strength and good self-awareness. This conveys a rational and subjective command of situations, boosting your brand.
About Your Office…
How you keep your office space also discloses your level of discipline and self-management. A disheveled desk implies disorganization and an inability to stay on top of things, while a perfectly sparkling desk may indicate you are underutilized. Again, visual perceptions are powerful influencers in your brand management.
Similarly, your emotional appearance affects your brand. Several personality traits are especially helpful for positive image building (besides being the right way to lead people). For example, leaders with a positive outlook, framed by good energy and passion, are greatly appreciated. They influence others positively and inspire them to do their best work.
What do you think? When it comes to your personal brand, how attentive are you to your own packaging? I’d love to hear from you. You can call me at 561-582-6060, let’s talk. And as always, I can be reached here, or on LinkedIn.
